If you have a local business, it's a good idea to develop a solid local SEO strategy that can capture your website or business in front of as many potential customers as possible.
As the name suggests, SEO is all about positioning yourself for searches around your physical location. For example, if you own a store, local SEO will allow pedestrians to find your store through mobile search. Once executed, local SEO can provide more business immediately.
In this article we will talk more about what local SEO is and why it is important. Then we will help you set the foundation for your local SEO strategy in three steps.
What is local SEO (and why it's important)
Local SEO is targeted at people who are close to their physical location, unlike the usual SEO that they are accustomed to. For this reason, there is usually no priority unless you have a store or business with a physical location.
Examples of businesses that can benefit from regional SEO strategies include:
This type of business, local SEO, is important because it helps reach potential customers . In fact, this can be as simple as targeting keywords like "Brooklyn's Best Warehouse Repair" instead of "Window Repair Shop". A successful local SEO strategy will be discussed below.
How to Develop a Local SEO Strategy (Phase 3)
Local and & # 39; regular & # 39; SEO together. Just because you want to focus on specific areas does not mean you have to exclude common SEO best practices from equations. After all, the more people you know about your business, the better.
1. Local Keyword Targeting
As you can see, there is some relevance in the process of investigating your keywords. Finding keywords with good search volume is not enough. You also need to consider competition, the relevance of your keywords and audiences, and how you integrate them into your content.
I've written a lot about keyword research, and the process is pretty much the same. For local SEO. The biggest difference is search volume. Local SEO keywords will not generate as much traffic as broad queries. The difference is that they only compete locally, so reaching people are more likely to convert.
Local searchers are motivated and have a high conversion rate. According to Google, "50% of consumers who did a local search visited their store in one day, and 34% of users who searched on a computer / tablet had the same response."
In contrast to regular conversion rates It depends on what the goal is. However, it is generally much less than the local search fee.
Do not be afraid to be very specific as all local keywords include your location information. Also, general advice about not targeting competing terms like "pizza" or "law firms" does not apply very well. Do not be afraid of high hanging fruit because the more targeted you are targeting the intended target, the lower the competition rate.
2. My Location History on Google My Business
As with the digital version of Yellow Pages, there are many online platforms where you can & # 39; However
All the information people need. Find out if they want to go to your business. Your profile can include photos, reviews, hours of operation, links to websites, and more.
We also offer special places in Google search results. In other words, if you use this space to register your business
with your business, you'll need to charge your business through Google My Business. The sign-up process is simple, but the verification process can be more complex. Normally you should get your pin number by paper mail sent to your business address. This way, we can verify that you are in the position you claim to be open.
If you are not already registered with Google My Business, start now. Business information also helps people reach out to people because they can use Google Maps to get help.
3. WordPress Only Local SEO Tool Settings
There is not enough SEO plugin for WordPress. However, there are not many tools that enable you to focus specifically on local SEO. In other words, you are often outdated.
For example, one of the great local SEO strategies is to use schema markup to provide search engines with specific information such as your business location, hours of operation, and the type of business you are running. However, adding markup to WordPress is somewhat complicated.
Fortunately there are some interesting local SEO plugins. For example, local SEO for WordPress is a Yoast SEO developer's plugin.
This plugin adds schema markup to your website and optimizes your contact page to include additional information that is important for local SEO. In addition, you can save a lot of time by optimizing your website for multiple websites.
Local SEO for WordPress is considered to be somewhat specialized as a premium tool. This plugin will return $ 69 a year, but if you rely on a strong local SEO strategy to help you get more business, your costs may be worth it.
If you are operating a business in a physical location, the following local SEOs should be at the top of the priority list. Every day many people search for businesses in their area. Therefore, if you have a strong presence in the online market, you have an obligation to increase sales volume and increase sales volume.
Let's summarize the three steps to get started with WordPress's local SEO strategy.
Have questions about how to develop a regional SEO strategy?