Shopify vs WordPress: Two eCommerce Platforms Compared

  Introduction to shopify

The growth of e-commerce was remarkable. Buying things using the Internet seemed like a dream, but now it's mediocre and here. Consumers in 2019 spent $ 3.46 trillion online compared to $ 2.93 trillion in 2018, and this trend will not be slowing any time soon. An important element of this growth is the fact that even people without programming knowledge make it easier than ever to create an e-commerce site. What you need to worry about is choosing the e-commerce platform that is best for you. In this article we look at the two best things and see how they stack up with each other. Shopify vs WordPress .

It doesn't matter which Shopify vs WordPress is a better platform before entering the actual meat of the matter. Indeed, it is a more suitable problem for you. Honestly, you can make a good site with one of them. However, it is important to provide information so that you can choose the best fit for your information, information, and resources.

Introduction to Shopify

  Introduction to shopify

Shopify is a real giant. There is a good reason for the creator of an e-commerce site. It comes with numerous e-commerce centric features combined in a very easy to use package. The platform was created to allow almost anyone to choose their own e-commerce site and create their own e-commerce site without being confused by the intricate details. As a result, Shopify gained an edge in terms of popularity, which outperforms other e-commerce site creators.

  shopify trends

Shopify's origins date back to 2004 as Snowdevil . Online shop for snowboarding equipment made by Tobias Lütke and Scott Lake. The experience of creating an online store has led to complaints about existing options for e-commerce platforms. Anyone who wants to create an online store has taken things directly to make an easy to use solution. Shopify has grown rapidly to become a popular option for anyone who wants an e-commerce site, without being tied to technical details from the humble beginnings.

As of October 2019, Shopify supports more than 1 million sellers supports 1.4 million full-time employees worldwide . In 2018 alone, revenues in 2019 are expected to range from $ 1.55 billion to $ 1.55 billion up from $ 19459003 to $ 170 billion. It's not bad to start with a snowboard equipment store.

Introducing WordPress

The other side is WordPress. Compared to Shopify, it's less familiar to beginners, but the place that truly shines is more flexible. It features many themes and plugins and is free and premium. Not only can you create a site that looks and functions the way you want, but there are also amazing tools like WooCommerce that you can use to build great e-commerce sites.

WordPress is open The source content management system dates back to 2003 and can be tracked by the lesser known blog system known as b2 / cafelog . WordPress was initially a fork of a system created by Matt Mullenweg and Mike Little. After that, I acquired the GNU General Public License, and since then it has been a guideline for WordPress. As a result, WordPress remains free. Since its inception, many talented people have grown from a small blog platform to a dominant content management system that has evolved into a dominant content management system, which now accounts for 35.7% of all websites today.

Note: When I say & # 39; WordPress & # 39; in this article, I'm talking about the version, not the version. To learn more about the differences, see articles on and

Now that's the introduction, it's time to replace these two.

  1. General Usability
  2. Design Options
  3. E-Commerce Features
  4. Search Engine Optimization
  5. Prices
  6. Customer Support

Get Started vs. Shopify vs WordPress!

Shopify vs WordPress

Common Usability

Before choosing, it's important to consider how easy the platform is to use. Many people want a platform that maintains simplicity while maintaining simplicity but prefers priority over functionality. In general, Shopify vs WordPress is a matter of convenience versus control . Are you willing to give up control of your site for your convenience? Shopify and WordPress have different answers to this question, so you need to consider them with care. In this case, the ideal option depends on the level of technical knowledge and personal preference.


When it comes to ease of use, Shopify is undoubtedly a king. Once you start, you can add products immediately without using any settings. The interface is also clean and easy to navigate. The UI also makes it clear where to go for various functions like analytics, marketing, etc. Adding products is also easy and streamlined, so you can set everything up and sell your stuff right away.

  Add new product shopify

Another benefit of using Shopify is that it handles hosting. you. You do not need to install any kind of content management software because you choose a hosting service or install content management software automatically. Convenience vs. Control Spectrum Shopify is totally down to convenience. Shopify will provide a much more user-friendly experience instead of giving up control of your site.


WordPress is a bit more difficult for beginners. To get started, you need to set up your domain name and hosting service yourself before installing WordPress. While there are some useful resources to help you create a WordPress site, it is still an obstacle to Shopify users to avoid completely. After everything is set up, you need to install additional plugins to enable e-commerce on your website. You can build your site only after installing the appropriate plugin. It's not impossible for beginners to manage, but it's still quite harder than Shopify. Ease of use costs give you almost complete control over your site, so it's at the other end of the convenience vs. control spectrum.

  Add new product woocommerce

The actual process of doing the product, adding products, setting pricing, creating coupons, etc. depends on the plugins you have installed. Strongly recommended plugins like WooCommerce include a competently designed interface, but we cannot guarantee the same functionality for many other plugins that may occur. Users should be careful when choosing plugins so that the interface is not confusing. All in all, WordPress requires much more from the user when compared to Shopify because the user has to choose the right plugin.

Verdict: Shopify is much more user-friendly and easier to use compared to WordPress [19659034] Design options

Both Shopify and WordPress offer a variety of themes that can be installed on your site. And if you have technical know-how, both can build your own theme. Despite these similarities, the design options are actually quite different. On the one hand, there is a limited but more carefully selected collection of Shopify, while there is a collection of various themes of varying quality in WordPress.



When it comes to design options, Shopify has a lot of great themes. You can use it on your location. You can check by going to the Shopify Theme Store. It is usually well designed and comes with a neat look that will help complement the product. There are both premium options and free options to choose from, and they are designed to fit your e-commerce website. There are more than 100 themes to choose from and the theme directory is somewhat limited but has a professionally designed theme directory.

  shopify Theme

8 free themes The rest are available in prices ranging from $ 140-180 . The theme is definitely good, while the price is definitely expensive. Some searches make it easy to find WordPress themes at the same level of quality at a much lower price. You can find additional Shopify themes from other vendors like ThemeForest, but still not close to WordPress. Finding a quality theme is rather easy, but it can't help compare to your competitors.


Flexibility is where WordPress really shines, especially when it comes to design options. In the WordPress repository only you can find over 4,000 free themes . Similarly, with ThemeForest alone, you can sell over 12,000 WordPress themes . WordPress lets you choose from a variety of options and makes it harder to find what doesn't fit your niche. You can also easily find premium themes with much cheaper features than Shopify. In addition, choosing a multi-purpose theme like Zakra allows you to customize every aspect of your website. After all, you can use WordPress to have full control over your site design.

  WordPress Theme

WordPress offers a variety of options, but there is a problem that you need to find the right one. Unlike Shopify's carefully selected small theme shops, there are also WordPress themes that are either sub-designed or badly designed. As a result, you need to find the best one. Fortunately, there are numerous resources to help you find the best WordPress e-commerce themes.

Verdict: Shopify offers a small and well designed collection of themes, but you should be able to find something better. If you take the time, you'll see a huge collection of WordPress themes.

E-Commerce Features

Now let's get into things. First of all, you need to know that both can provide all the features you need to run an online store.

Comparing Shopify and WordPress is rather difficult because it's hard to find exact e-commerce features. Depending on which plugin you have installed, use it with WordPress. The most popular and feature rich eCommerce WordPress plugin is WooCommerce, so for convenience I will use it as a reference.

In addition to WordPress, there are a lot of useful e-commerce features that can be easily activated, such as Shopify. Unlimited items, secure payments, built-in analytics, etc. However, there are some differences that should be considered as they may affect the visitor's site experience. I'm here to compare the two platforms, so let's look at the differences between them.


Shopify offers a powerful feature set right on the gate and requires minimal soldering to set up. The features available in the basic plan that are worth highlighting are:

  • Cart cart repair
  • Dedicated support
  • Discount code
  • Free SSL certificate
  • Fraud analysis
  • USPS shipping discounts, UPS or DHL Express.
  • Point of Sale System Selling from Physical Locations

Some of the advanced options provide access to advanced features such as hardware peripheral support and expert reports. Additional support from the Shopify App Store, which includes a variety of paid and free apps to help you improve your site. Shopify has found it very intuitive to install the app, so don't worry if it looks complicated. Some key apps to watch out for are:

  • Pre-Order Manager: Activate pre-ordering of stores.
  • Miles: Rewards and Loyalty: Integrate loyalty points, referral programs and VIP programs. [19659016] Wishlist Plus: Added wishlists and personalized email campaigns.
  • Plug in SEO: An all-in-one SEO tool to optimize your store.
  • Yotpo: Product & Photo Reviews: Showcase Reviews, Ratings, Photos, etc.
  • Fera Social Proof: Improve customer conversions, insert recent buyer popups, and more.
  • Candy Rack: Allows automatic up-selling with additional services, free gifts and package bundles. [19659066] WordPress:

    WordPress is definitely not lacking when it comes to e-commerce features. As with the design options, it takes a bit of effort to search for and add relevant features to your site. Just install another plugin. Less complicated than expected With WooCommerce alone, you can use the following features:

    • Control your data completely
    • Sell all items on your site
    • Unlimited customizations
    • Tax options
    • One-click refunds
    • No transaction fees
    • Product ratings and reviews
    • More than 400 official extensions

    You can install WooCommerce (free) and call it in a day, but if you want to extend the functionality of your store, a fantastic extension to use. Also, if you don't think WooCommerce is suitable for your own niche, you can scrape it completely and choose one of the many other ecommerce plugins. The possibilities are really amazing. Some of the best plugins you can use to power WooCommerce are:

    Verdict: Both Shopify and WordPress can create full-featured online stores without problems. With WordPress you need to install the necessary plugins to activate the feature, but Shopify is ready to use.

    Search Engine Optimization

    When running an online store, Search Engine Optimization (SEO) is absolutely critical. After all, good SEO will increase your visibility on your site, leading to higher profits. Shopify and WordPress have several built-in options to help you improve your site's ranking in search engine results. It can also be extended through plugins or apps. The SEO features of Shopify vs WordPress are compared to:

    SEO Feature Shopify WordPress
    Title Tag Available Available
    Available Available Available Plug-in Enabled
    Header tag available available
    URL structure available available
    mobile supported available depending on theme and plugin [19659084] Site speed Optimized for speed Depending on host, theme and plugin
    Image optimization Available via app Available using plugin
    Site map [19659084] Available but limited Available but limited Plug-in
    SSL certificate available Depending on the host
    Redirection Available Plugins Available

    Verdict: You can create an e-commerce store in both Shopify and WordPress. Optimized in-page SEO. You can't use everything right away, but it's so scalable that you'll have to work harder in WordPress.


    The price comparison between Shopify and WordPress is more complicated than expected. 'One is cheap and the other is expensive' is not a simple matter. In fact, the actual cost of WordPress depends on the amount you want to spend. Shopify, on the other hand, has a simple and flexible plan that will not confuse beginners.


      shopify vs. wordpress price

    Shopify has a strict payment plan with different features depending on the amount you wish to pay. Other plans are described below.

    • Basic Shopify Plan: This plan provides the very basic features you need for your online store. Perfect for startups and small businesses who want to run a store without fancy features.
    • Shopping Plans: This plan can be used in all kinds of business, lowers credit card charges and transaction fees. Additional features like unlimited employee POS PINs, gift cards and expert reports can help you create a more efficient and attractive online store.
    • Advanced Shopify: The Advanced Shopify plan is the best fit. It boasts the biggest credit card rates and transaction fees as well as more powerful features. Advanced customer reports give you access to useful information about your consumer base.


    With WordPress, the cost depends on your choice of theme, plugin, hosting, domain, and more. Not only is the price limit much higher, but the price limit is much lower. You can easily choose the cheapest option to make a cheap online store, but you can easily choose the most expensive one and have very expensive ones. To illustrate the cost of running an online store using WordPress, I'll show you the following examples and examples.

    • Domain: Cost $ 8.88 / year Namecheap .com for Domains 19659016] Hosting: Cost for Bluehost's Basic Plan $ 2.95 / month
    • WordPress Software: WordPress software FREE [19659016] eCommerce Plugin: WooCommerce FREE
    • eCommerce Ready Theme: Cost $ 69 with Annual Updates and Premium Support of eStore Pro
    • SEO Plugin: Cost $ 99 / year [19459004SEOframework

    To use the full functionality, total $ 212.28 / year . E-commerce websites do not try to skim over something important. If you have extra money, you can expand your site's functionality by investing in additional plugins and the WooCommerce add-on.

    Resolution: Shopify offers a simple payment option at a reasonable price. But as long as you have a budget-friendly choice, WordPress can be a cheaper option.

    Customer Support

    Supported types are another consideration when choosing the right platform. After all, the problem causes a loss of sales every minute the site is offline. As in other cases, Shopify vs WordPress in this context depends on how you want to handle this. Shopify's dedicated customer support seems to be a clear advantage, but it's important to note that if you choose the plugin / theme appropriately, you'll get a similar service in WordPress.


      shopify vs. wordpress customer support [19659011] Shopify has a 24/7 dedicated support team to answer all questions that may arise. As well, there are various ways to contact the support team. You can also talk in person, talk on the phone, mail or tweet. As a result, if your site lacks technical knowledge to solve the problem, there is always someone to help, so there is no need to worry.

    Shopify also has many other resources.


      shopify vs wordpress customer support

    WordPress itself is free so you don't have access to a dedicated tool. Customer support like Shopify. Instead of support like real customer support, you can access the support forum and register your complaint through a support ticket. It may seem bad, but it is alleviated by the fact that WordPress has a large knowledge base, similar to a huge and active user base. As a result, finding a solution to the problem is not so difficult. You'll find useful resources, tutorials, and useful users all the time, making the overall experience much easier.

    As mentioned earlier, you have access to high quality dedicated support for hosting, premium themes and plugins. However, site owners need to make informed decisions and choose the right theme or plugin. If you can do that, you will not run out of customer support.

    Resolution: With dedicated dedicated support, Shopify is a great option even for those without technical know-how. With WordPress, you may or may not have access to that service depending on your choice.


    So after finishing my article on Shopify vs WordPress, I compare two of the most e-commerce platforms out there. Shopify and WordPress are both great platforms in their own right and can help you, but it's important to record your specific strengths so that you can make informed decisions. Shopify is a handy move option with all the features you need in a neat package that is easy to use even for users without technical knowledge. It's limited compared to WordPress, but you don't have to look around too much before starting your site. If you want to install an online store and give up control, visit Shopify.

    WordPress has a lot of flexibility and a lot of potential features. But it's not as convenient as Shopify as it asks the site owner for more information. If you are ready to invest your time and effort, you can create a great site for your specific needs. On the other hand, if you are lazy about it or make a wrong decision, you may end up with a messy site. If you feel ready to accept responsibility, you should choose WordPress.

    Regardless of the option you choose, if you work hard and try to learn the contents of the platform, you can create amazing e-commerce websites. I hope this article on Shopify vs WordPress helped you choose the platform that works best for you. If you have any questions, please leave a comment below.

    Why not look at other useful articles while you are here?


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